What is the objective of this campaign-story, Marketing Management

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What is the objective of this campaign-story

Problem

During our class on Content Marketing, we had a look at the blog story of an avalanche survivor published in New York Times: "Snow Fall The Avalanche at Tunnel Creek" By John Branch.

Based on your analysis, answer:

1. What is the objective of this campaign/story?
2. Do you think the content format matches with the objectives? Why or Why not?

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Marketing Management: What is the objective of this campaign-story

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Marketing Management: What is the objective of this campaign-story

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