Problem:
In your opinion, what is the objective of good experimental design? Give an example of an experiment which would be considered a quasi-experimental design. Explain why your example would qualify as a quasi-experimental design and describe the value of your design example to the research community.
Please use Burns, A. C. & Bush, R. F. (2006). Marketing research and SPSS 13.0 package (5th ed.). Upper Saddle River, NJ: Prentice Hall.