Assignment:
The conjoint study design in the picture is for OfficeStar, an office supply store like Staples. They would like to open a new store in a small town somewhere in the Midwest. Based on this information and the conjoint study design presented in the picture, which market share estimation method is more appropriate for this project? Why?
What is the total number of design alternatives that can be tested using the conjoint study design below (Show your work)?
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Attributes/Levels
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Level 1
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Level 2
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Level 3
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Location
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Less than 2 miles
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Within 2-5 miles
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Within 5-10 miles
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Office supplies
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Very large assortment
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Large assortment
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Limited assortment
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Furniture
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Office furniture
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No furniture
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Computers
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No computers
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Software only
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Software and computer
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