Assignment task:
Article: Magpie: Developing and Using Buyer Personas By FRANK V. CESPEDES
1. What is the nature of the opportunity for Magpie and the role of fashion bloggers and other publishers in Magpies business model and customer acquisition efforts?
2. Consider the output that based on their interviews Magpie's founders have created. Which persona would be best for Magpie to target initially and which should it target next? Why? What are the business implications of your priorities and sequencing?
3. Create a short reflection of your key takeaways and learnings from the case that may be applied for the consulting work that can be done for the City of Boston and increasing tourists to the city.