What is the nature of a company with a differentiation, Marketing Management

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What is the nature of a company with a differentiation

Part A:

1. According to Porter, What two competitive dimensions are the keys to business-level strategy? Briefly describe each.

2. What is the nature of a company with a cost leadership strategy? Give an example of a company with this strategy.

3. What is the nature of a company with a differentiation strategy? Give an example of a company with this strategy.

4. According to Porter, what are the four primary generic strategies?

5. How is a company with a focused cost leadership strategy different than a company with a cost leadership strategy?

Part B:

1. Briefly describe what a Blue-Ocean Strategy is...

2. Briefly describe the concept of Bricolage...

3. What is multipoint competition?

4. How might a firm such as Apple computers use a fighting brand?

5. What is colocation?

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Marketing Management: What is the nature of a company with a differentiation

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