What is the nature and source of vices competitive advantage


Problem

Read the Vice Media case.

Task

i. What is the nature and source of Vice's competitive advantage?
ii. How can Vice sustain their advantage?
iii. Who are Vice's competitors?
iv. Why is Vice difficult to imitate?
v. How can Vice strike a balance between standardization and customization for its global business?
vi. Make any recommendations you deem appropriate.

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Marketing Management: What is the nature and source of vices competitive advantage
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