Question: Which of the following is the most positive aspect, for PR professionals, of how the Internet and social media are changing the PR landscape? Multiple choice question. A greater sense of involvement with the company or organization can more easily be fostered, especially among young people. Communicating a client's message is now virtually free. Viral marketing is prevented by the public's greater understanding of the technology involved. Various publics are becoming more of one public, decreasing the necessity of using different channels of communication.