You have been loaned to a non-profit organization, World-Wide Webmasters’ Webbies (the W4). W4 members tend to be programmers with a smattering of graphic artists and performance practitioners among them. Their goal is rebrand their membership as HPT practitioners. Think about the way that the programmers and graphic artists that you know have learned their craft and think about what you know about professional organizations. What is the most likely cognitive approach of this organization and how will that impact your analysis and reporting?