What is the most important variable in marketing
Marketing Discussion question
Based on our learning materials, the most important variable in marketing is what? Thoughts?
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Discuss the strengths and weaknesses of the approach and what might be done differently using the Fabrics Inc.
There are a number of complex opportunities and issues that face executives today.
What sampling technique, listed in the Basic Marketing Research textbook, will you recommend for the study? Why? Be specific.
Is the productivity measure of shipments per day per truck still useful? Are there alternatives that might be effective?
Discuss the differences between, and the relationship among, the following levels of analysis: organizational analysis, operational analysis.
How does active listening help salespeople identify a customer's needs? Recall a recent experience you have had with a salesperson.
This is disappointing because they had the training four months ago but still have not met their overall goals in sales and customer service.
What criteria must be used when considering where to locate a facility in the global business environment?
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