Assignment: Most Important Lessons Of The Purple Cow
Purple Cow, by marketing guru Seth Godin, focuses on remarkable marketing and offers a fresh approach on advertising. Seth Godin's marketing strategy targets the new fast going consumers that are too busy to pay attention to advertising. For the new type of consumers there is only one new strategy that will get them to seek out a product. This strategy is the Purple Cow.In Seth Godin's own words.
The basic premise of the book is that in order for a product to get the consumers' attention, it needs stand out or it will be as invisible. His theory is to build what is worth noticing directly into the product. This way "the marketing is the product, and vice versa. The marketing is built right in."
In this assignment you are asked to write a 1 and 1/2- to 2 page carefully constructed analysis of lessons learned about marketing from the Purple Cow. It must include an introduction summary, cover the three points outlined below and include a conclusion from your point of view. It should incorporate each of the following points in a well-written and thought-out paper. Please answer the following questions in your paper:
1. What is the most important lesson of the Purple Cow?
2. What are some outstanding examples of how the Purple Cow principle of remarkable marketing was used and let to a product's success?
3. Why is this lesson of such value to marketers? - what are several key reasons that Godin's thesis is important?
4. How can this information be applied to the product you will chose for your final project?
5. How can this philosophy be applied to marketing any product or service?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.