What is the most important function carried out
Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time?
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What, if any, practices of corporate social responsibility (CSR) do they exhibit? Is there a factor of showing it in any online marketing strategy?
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Why do services pose unique challenges to marketers? How important are customer expectations in regard to managing and maintaining service quality?
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