Discussion Post
From the video, Marketing Foundations: Influencer Marketing (2016): Unhappy Customers, answer the following questions:
• What is the most important element of this case study specific to customer lifetime value (CLV)? Did United Airlines do anything wrong specific to CLV?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.