Discussion Post: Unhappy Customer
1) Watch the "Unhappy Customer" video found in the LEARN section. What is the most important element of this case study specific to customer relationship management? Was the customer's reaction justified in this example? Provide a rationale for your answer.
2) Has either a positive or negative customer service experience impacted your purchasing behavior? Provide a rationale for your answer.
3) Search the Internet for an article that supports your position on customer relationship management and post the link in your discussion, using APA or SWS formatting, for everyone to read.
Here is copy of the transcript for the video. It is based on customer engagement.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Transcript-Unhappy-Customers.rar