Assignment: Cola Wars Continue: Coke and Pepsi In 2010
This write-up should not exceed three pages. This write-up should be written as though you were consultants for the firm.
In this write-up, the following should be covered:
i. What is the primary issue facing the firm?
ii. What are the secondary issues facing the firm?
iii. What is the most appropriate action for the firm?
iv. What resources do they have/can they get to do what you suggest?
v. Why should the firm do what you suggest? Why is this a better course of action than alternative options?
vi. What are the implications of the strategy you suggest? (i.e. how might your competition, customers or suppliers respond to this strategy)
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- COLA-PROJECT.rar