Problem
Capsim Capstone Questions: Chester's high-end product cid has an awareness of 55%. Chester's cid product manager for the high-end segment is determined to have more awareness for Cid than Digby's High-end product Duck. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Cid's existing awareness is lost every year. Assuming that Duck's awareness stays the same next year. (77%), out of the promotion budgets below, what is the minimum Chester's High-End product manager should spend in promotion to earn more awareness than Digby's Duck product?