Question 1: What is the message of the advertising?
Question 2: Who is it directed to?
Question 3: What is the relationship between target markets and consumer behaviour?
Question 4: What is the positioning of the product?
Question 5: What media have you seen this product advertised in?
Question 6: What changes would you consider in the positioning of the product and the advertising message?
Question 7: How was this advertising created (in house, outsourced, agency, etc.)?
Question 8: Is this use of resources effective?
Question 9: What would you suggest to increase the effectiveness of the campaign?