What is the marketing impact of a well-designed service

Question

Case Study: The Accellion Service Guarantee.

STUDY QUESTIONS

1. What is the marketing impact of a well-designed service guarantee?

2. Evaluate the design of Accellion's guarantee. How effective will it be in communicating service excellence to potential and current customers? Would you recommend any changes in its design or implementation?

3. Will the guarantee be successful in creating a culture for service excellence within Accellion? What else may be needed for achieving such a culture?

4. Do you think customers might take advantage of this guarantee and "stage" service failures to invoke the guarantee? If yes, how could Accellion minimize potential cheating on its guarantee?

Answer 1

Read the above Case Study that will show more impact in your assignment such as The Accellion Service Guarantee. Study questions 1. What is the marketing collision of a well-designed service guarantee? 2. Calculate the design of Accellion's guarantee. How effective will it be in communicating service excellence to potential and current customers? Would you suggest any transforms in its design or implementation? 3. Will the guarantee be successful in creating a culture for service excellence inside Accellion? What else may be needed for achieving these cultures? 4. Do you think customers might take benefit of this guarantee and "stage" service failures to invoke the guarantee? If yes, how could Accellion minimize potential cheating on its guarantee?