What is the market role in driving sustainability, Marketing Management

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What is the market role in driving sustainability

Discuss the below:

Q: What is the market's role in driving sustainability in your industry? How is that different from the role of market forces in driving sustainability in your industry? Do you agree with Jacobs (1993) that the latter is more influential than the former in driving change?

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Marketing Management: What is the market role in driving sustainability

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Marketing Management: What is the market role in driving sustainability

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