What is the main purpose of the brand purpose playbook, Marketing Management

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What is the main purpose of the brand purpose playbook

Question: What is the main purpose of the "Brand Purpose Playbook"? Group of answer choices to uncover the why of your business to decide which ad agency to choose to show why brand purpose is an outdated, unimportant concept to learn how to market yourself once you graduate

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Marketing Management: What is the main purpose of the brand purpose playbook

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