Homework: Country Analysis Paper
The Paper and Power point
The paper (6 to 9 pages) should be double-spaced, and consist of 6 sections. A works cited page is expected and is not part of the total pages.
The powerpoint should have highlights of the paper in at least 10 slides.
I. Country Introduction. Give a brief history of the country and how it relates to its neighbors.
II. Political Environment. What is the legal environment as well? What are the sources of political risk? Are there incentives to attract FDI? Are there disincentives to discourage importing? Intellectual property protections? Corruption?
III. Economic Environment. What is the growth outlook? Consumer purchasing outlook and ability? Economic freedom? Current trade blocs? Key exports & imports? PPP? Logistics issues?
IV. Cultural Environment. Hofstede & Hall? Elements of culture key to marketers? Important subcultures or regional differences?
V. Situation Analysis for Country. Either a SWOT on the country or a look at Porter's Diamond Model
VI. Negotiation Tips. Meeting etiquette. Rules for dining and alcohol. Gift-giving. Greetings and potential faux pas in negotiations.
VII. Advertisement. Give an example of an advertisement from a company in the country. May be video, print, radio, etc.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.