Mini-Case
For this module, we are going to examine the HuStream case. In this case, we will be looking for you to craft a persuasive argument using the techniques outlined in this AVP to answer the following questions:
• What is the key managerial decision faced by HuStream? What adjustments need to be made inside HuStream in order for it to adequately execute that decision?
• What is HuStream's current target market? How is it being reached?
• What would be HuStream's new target market? Propose some specific marketing strategies for HuStream to use if it decides to pursue the new market.