Paper Assignment
In application of the concepts learned in this course, you will now compile a strategic marketing plan for a new start-up business that works in the business-to-business (B2B) sector. Your primary customer needs to be another business. For your start-up, think about a business that you would hypothetically like to start someday.
Compile a strategic marketing plan following the guidelines below (feel free to use the headings below as your section titles).
Company
o What is the name of your company? (Be creative!)
o What are the primary products or services your company will offer?
Target Market
o Who is your primary target market? (Remember, this should be other businesses to align with the B2B requirement.)
Industry and Competitive Analysis
o What are the trends in this industry? (Include citations to support your research.)
o Who are the competitors, and how are they differentiated from your company? (Think about the product or service offerings, pricing, and distribution strategies that might differ.)
Distribution
o What is the intended distribution strategy?
o What is the rationale for using this distribution strategy, both from an organizational standpoint and a customer standpoint?
o What are the trends' projections that will affect future distribution?
Pricing
o What is the pricing strategy?
o How would you utilize Internet marketing and e-commerce to sell your products?
o What is the rationale for this pricing strategy, with a focus on the customer?
Communication
o What promotional methods would you use? (Include at least five methods, both traditional and digital.)
o What is the rationale for using each of these?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.