What is the importance of research in advertising and media, Operation Management

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What is the importance of research in advertising and media

1. What is the importance of research in advertising and media planning?

2. What are the five sources of information compiled be media researchers and how are they used in media planning?

3. What are the advantages and disadvantages of direct marketing?

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Operation Management: What is the importance of research in advertising and media

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Operation Management: What is the importance of research in advertising and media

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