What is the importance of product and pricing in an offering
Question: What is the importance of Product and Pricing in an offering?
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Do you think high-efficiency technology is enough to make washers and dryers heterogeneous shopping products? Explain.
Choose a potential market (country) that offers the company the best market opportunity for International expansion and provide a PEST/C
If Gilead chooses to offer HCV drugs to Egypt and India (the two countries described in the case), how should it price and promote the drug in those countries?
provide a PEST/C Political/Legal, Economic, Social, Technological/Infrastructure and Cultural summary report on the country.
How is negative news handled in your culture? How would typical business communicators refuse a request for a business favor (such as contribution to a charity)
1) What is the loyalty program? 2) From a consumer perspective, why do you believe that loyalty program is a marketing advantage for the company?
What led you to your answer in A. Consult ethics and global marketing chapters? If anything what can each learn from each other?
: What is the Market Concentration %? Is this high, medium or low? Is this a good or bad thing for your company? Why?
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