Homework
Text Book: Pride, W.M. & Ferrell, O.C. (2019). Marketing (20thed.) Boston, MA: Cengage Learning. ISBN: 978-1337272896
Go beyond reporting on the topic to analyzing the topic...what are the implications, what are the ramifications, how do you compare and contrast A/B, what are the similarities/differences between X/Y? Use business examples (organizations, people, events) to support your response.
o What is strategic marketing and how it is used by marketers in today's changing world of business and marketing? What are the 4Ps and why are they still relevant?
o What is the alignment between marketing and business strategies? What kind of analyses are critical for marketing strategies and why are the analyses important?
o Why are internal and external environmental scanning critical components of the marketing environment? Explain 2 internal and 2 external forces.
o What are the similarities and differences between ethics and social responsibility? What are 2 ethical challenges in marketing? What are 2 examples social responsibility?
o What is the importance of marketing research? Why do organizations use primary and secondary research? How has social media impacted marketing research?
o What are targeting and segmentation? What is the difference between demographics and psychographics? What are examples of a relevant segment for targeting and segmenting markets?
o What situational, psychological and social influences on consumer buyer behavior?
o What makes business and consumer buying processes different? What are the influences on business purchasing process?
o Why has reaching global markets become so important? What environmental forces impact marketing in a global marketplace? How do companies enter global markets?
o Why has digital marketing become so important? What are some of the legal/ethical issues in digital media? How does digital impact the 4Ps/marketing mix?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.