Article : Developments in Retail Logistics:Towards Generating More Consumer Value By A. Coskun Samli ,Terrance L. Pohlen,Laurence Jacobs.
Assignment : Article reporting
1-Read the attached article.
2- Write a 3 to 5 pages report about the article. The report must include
- A summary: object of the article, purpose, main ideas and findings. (One to two pages)
- The link between the article and the course concepts you have already taken.
o Putting end-customer first
o Segmentation
o Logistics strategies
The link between the findings of the article and the Saudi Arabian context:
o Do you think the vanguard method can be used in Saudi Companies? explain
o What is the importance and problems of forward and reverse logistics for the companies using e-commerce ( Souq.com, Wadi.com, Namshi......)