Homework: Global Pharmaceutical Industry Group
The global pharmaceutical industry:
Using the case study, The global pharmaceutical industry: In the land of shrinking giants Johnson, Whittington and Scholes, Exploring Strategy 10th edition
Address the following issues
a. Conduct a macro environmental analysis for the global pharmaceutical industry.
b. Using the five forces model, analyse the pharmaceutical industry. From your analysis, is the industry one which you would describe at the present time as structurally attractive?
c. How has the "strategic customer" evolved over time for global pharmaceutical companies? What is the impact on the industry's critical success factors?
d. Based on the analyses carried out above, what is your overall view of the future prospects for the Pharmaceutical industry?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.