For this discussion, respond to the following: What is the impact of sub cultural elements such as income, social class, religion, ethnicity, gender, and age on consumer buying? How do these affect consumer shopping behavior? What sub cultural elements best influence online versus mall shopping preferences? How can marketers lure mall shoppers to online, given a sub cultural preference to mall shopping? How can marketers use social media to affect the purchase decisions of consumers in a variety of subcultures?