Task:
Choose a Fortune 500 company and visit its website. Search for Press Releases and read two or three of them. Take notes on the following:
- What is the general context of the Press Release (PR)?
- What was accomplished in the communication? Consider more than just the obvious message.
- Were the press releases related in any way to each other or to major news or industry trends occurring at that time?
- Did the company send a consistent and coherent message?
List references used.