Problem: Sorbet product
1) What is the problem that you are solving for Canadians with the sorbet product?
2) What is the solution?
3) Does competition offer such a product? What is the "gap" that you have observed that gives
4) You reasons to believe that your product will be chosen over competition?
5) Provide a brief on: Segment, Target, Frame of Reference, Point of difference, Reasons to believe.
6) You can propose two products if you so wish and I will then choose one.