Assignemnt: Financial Communication
Watch the youtube video "FWD Corporate Video - Change the way people feel about insurance" and answer the following questions.
1: What's the FWD's mission and company objective? (word limited to 50 words)
2: What's the FWD's marketing objective? (word limited to 50 words)
3: What's the FWD's segmentation strategies used? Illustrate with three examples in the video (word limited to 200 words)
4: Discuss whether FWD's promotion strategy is in alignment with Q1 and Q2. illustrate with two examples in the video (word limited to 200 words)
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.