Read the case study International Airlines Group - What Goes Up Might Come Down? Then answer the following questions-
Key Issue - IAG's Future
Is IAG well placed to deal with the challenges and with the competition it faces now and in the future?
What is the future likely to hold for International Airlines Group ? Continued growth and financial success and if so why and how?
Are the strategies currently being pursued likely to be successful ? If so why?
If you think not, what strategy or strategies would you recommend instead and if so why?
Do you think that "what goes up might come down"?