Question: What is the essence of Petty, Cacioppo and Schuman's theory of Center and Periphery concerning the level of involvement? Group of answer choices That persuasion in high-involvement purchase scenarios must follow a central, argumentative process, whereas low-involvement will consider peripheral cues and symbolism None of the answers is correct That low involvement purchases will follow a rational logic whereas high-involvement products will respond more to emotional criteria That persuasion in low-involvement purchase scenarios must follow a central, argumentative process, whereas high-involvement will consider peripheral cues and symbolism