Assignment:
1. What is your assessment of the financial performance of Wells Fargo during John Stumpf's tenure as its Chief Executive Officer (CEO).
2. What is the economic rationale of the cross-sell strategy? Was the strategy appropriate for Wells Fargo? What role did it play in the Bank's success? Why did the cross-sell strategy of Wells Fargo start showing signs of trouble in 201 1?
3. What role did financial incentives and play in the success of the cross-sell strategy at Wells Fargo? Evaluate whether Wells Fargo's implementation of the cross-sell strategy was effective. What were the effects of implementation of the cross sell strategy on Wells Fargo's internal and external stakeholders?
4. What is responsible leadership? Did Stumpf and Tolstedt demonstrate responsible leadership at Wells Fargo during the period of misconduct (2011-2015)?
5. What is ethical leadership and how does it differ from responsible leadership? Why is ethical leadership important? What are the qualities of an ethical leader? Were they present in the leadership of Wells Fargo during the period of misconduct?
6. Did the Board of Directors of Wells Fargo exercise effective oversight of the Bank's senior management during the period of misconduct?
7. Why might the senior management of Wells Fargo have done what it did in aggressively implementing the cross-sell strategy? What plausible rationalizations could they have given for their conduct?
8. What changes should the new CEO (Tim Sloan) make to restore reputation of the Bank and continue the trajectory of improved financial performance.