Online shopping experience from Dell and Ford
What is the difference between the two buying experience
What are the roadblocks that make the direct model difficult to implement at Ford
What historical "legacies" affect Ford's ability to move to a BTO model
Product variety
Necessitates the management of large number of individual component inventories
Production capacity for individual components get set long in advance and cannot be changed quickly
What historical "legacies" affect Ford's ability to move to a BTO model
Process Complexity
A large number of suppliers
3 tiers of suppliers
Business was usually over the phone and fax
Ford a $150billion company enjoy a tremendous leverage over its suppliers
Attachment:- Ford.ppt