Q1. Describe restaurant marketing.
Q2. What is the difference between marketing and sales?
Q3. Discuss marketing philosophy in the restaurant business.
Q4. Give examples of how marketing solves customer problems.
Q5. In your restaurant project, which will be your principal target market?
Q6. What is meant by market positioning?
Q7. In what way does market assessment aid the marketing process?
Q8. Some restaurant owners question the necessity of developing marketing plans. What is your response?
Q9. Develop an outline for your restaurant's marketing and business plan. Main headings include:
Q10. What are the differentiating characteristics of "your" restaurant? (Answer will vary.) Keep in mind that: (a) Product: (b) Atmospherics/décor: (c) Service: (d) Place/location: (e) (e) Price:
Q11. How will you advertise your restaurant? What percentage of total sales will be allocated to advertising?
Q12. Discuss which restaurant promotions are the most effective. - How will you determine your restaurant pricing policy? How will contribution pricing affect your restaurant's pricing policy?
Q13. Discuss how the four Ps of the marketing mix are utilized in your restaurant. - Keep in mind the four P's are: - Price - Place - Product - Promotion