What is the difference between marketing and sales

Question

Question 1. Define Marketing

Question 2. What is the difference between Marketing and Sales

Question 3. What are the four Eras of Marketing

Question 4. What is the role of a Marketing Plan

Question 5. What is SWOTT

Question 6. What is a marketing mix

Question 7. Name and define the four Ps of the marketing mix

Question 8. Define Marketing Research

Question 9. Describe the two basic types of marketing research data

Question 10. What is Benchmarking

Question 11. Name four ways to segment a market

Question 12. Define Product

Question 13. Name and describe the four stages of the product life cycle

Question 14. Name and define the four Pricing Strategies

Question 15. What is product differentiation and why is it important

Question 16. What are the 4 Steps to product development

Question 17. What are the two basic types of Distribution Channels and the advantages and disadvantages of each

Question 18. Describe the difference in Push & Pull distribution strategies

Question 19. Define Promotion and name its 3 objectives.

Question 20. Name and describe the 3 basic types of promotion