1. What is the difference between market risk and idiosyncratic risk?
2. What is diversification? How does it reduce the risk of a financial portfolio?
3. In 2010, Google founders Larry Page and Sergey Brin sold some of their stock in the company Google issued a statement that Page and Brin's stock sales were "part of their respective longterm strategies for individual asset diversification and liquidity." Briefly explain what the statement means.