Problem
1. Describe three types of motivational conflicts, citing an example of each from current marketing campaigns.
2. Should consumer researchers have the right to probe into the consumer's unconscious? Is this a violation of privacy, or just another way to gather deep knowledge of purchase motivations?
3. What is the difference between a want and a desire? Think about your own feelings and try to describe the differences.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.