Problem
Come up with a product (original product) of your own, for your company. The marketing questions below are for this product of your own.
i. What quality characteristics would you like to incorporate in your product/ service?
ii. What will be the main order winning performance objectives of your product/service which would allow for strongest marketing campaign?
iii. What will be the marketing strategy to achieve the desired performance objectives?
iv. What is the demographic you are marketing to and WHY?