What is the decision facing starbucks what factors are, Marketing Management

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What is the decision facing starbucks what factors are

Case Study: Marketing in Action Case.

1. What is the decision facing Starbucks?

2. What factors are important in understanding this deci-sion situation?

3. What are the alternatives?

4. What decision(s) do you recommend?

5. What are some ways to implement your recommit dation?

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Marketing Management: What is the decision facing starbucks what factors are

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Marketing Management: What is the decision facing starbucks what factors are

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