What is the decision facing anheuser-busch


Case Study: Marketing in Action Case Real Choices at Anheuser-Busch

Questions:

Q1. What is the decision facing Anheuser-Busch?

Q2. What factors are important in understanding this decision situation?

Q3. What are the alternatives?

Q4. What decision(s) do you recommend?

Q5. What are some ways to implement your recommendation?

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