What is the danger in oversimplifying globalization approach, Business Management

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What is the danger in oversimplifying globalization approach

Problem

What is the danger in oversimplifying the globalization approach? Would you agree with the statement that "if something is working in a big way in one market, you better assume it will work in all markets"? Discuss it in view of the concepts of globalization versus localization.

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Business Management: What is the danger in oversimplifying globalization approach

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Business Management: What is the danger in oversimplifying globalization approach

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