Assignment task:
YouTube Video: Aveeno Nourish + Moisturize Shampoo "Clinical Study" Free Sample Ver. Commercial (2009)
Q1) What denotations and/or associations do you see in the ad? (For example, Nike's use of Serena Williams, what associations might we make of her inclusion?)
Q2) What is the cultural mythology or ideology that helps these associations work?
Q3) With all the above in mind, develop a 'working thesis' that will drive and provide focus for your paper.