The following business scenario that you will use is as follows:
Target, together with its subsidiaries, operates in the United States.
Target is considering global expansion into a specific country of your choice, and this global expansion will be the focus of your PowerPoint presentations from now thru week eight.
Note - You are to use the same country throughout this entire project. Only provide the requested information in the instructions for each week. Wait to give your overall recommendation of whether Target should expand or not to the country of your choice until the final presentation in Week 8.
The present managers of Target have decided that it is time to plan for a Global expansion in 12 months. To help facilitate the transition over the next 12 months, the company leaders have hired YOU, a private consultant, to help them compile and analyze key business information needed for the global expansion event. Your job over the next 8 week is to help the business executives better understand the marketing, management, business ethics, global dimensions, accounting, financial, economic, legal, and strategy aspects of the company.
Your assignment is to describe, discuss, and analyze the key business environment considerations for this new global expansion. Specifically, the C-level executives want you to choose one (1) country you think would be appropriate to expand to and give them an overview presentation. You will use this same country throughout the next 8 weeks for the presentations to management, so choose wisely.
You must develop a PowerPoint presentation for this Week 1 assignment that describes and analyzes the points below:
1. Currently, the company relies mostly upon US based sales, however, the executives would like you to recommend a market place outside the US, in order to gain international sales. Present a country that you believe would be advantageous to expand to and explain generally why.
2. What is the cultural environment, the political environment and the legal environment of the country you are considering expanding to?
3. Incorporate at least one chart, graph or table into this presentation. (Don't forget speaker notes explaining your graph/chart slide).