What is the correct term for marketing the firm ignores, Other Subject

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What is the correct term for marketing the firm ignores

1. What is the correct term for marketing the firm ignores segment differences and goes after the whole market with one offer?

2. What typr of behavior is this in marketing when Hilton Hotels customizes rooms and lobbies according to location. Southeatern hotels are sleeker and more cosmopolitan, Eastern Hotels are more rustic?

3. When an customer encounters the brand and product from actural experience to personal or mass communicarions to casual observation what is this call?

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