What is the concept of integrated marketing communication


1. What is the concept of integrated marketing communication (IMC)? How is IMC distinct from advertising?

2. A depositor placed $1,000 into an account paying 4% annual rate of interest with daily compounding. How much will be in the account in 5 years? (use 365 day year)

3. An annuity pays $2,000 per year at the BEGINNING of each of the next 7 years. If you invest each payment and earn 10.2% annual interest, what is the future value of the cash stream?

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