Homework: Integrated Marketing Concepts Applications Paper
Resource: Integrated Marketing Concepts Applications Grading Guide
Write a 1,050 words paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image.
Select two companies that have successfully integrated some or most of these components into their IMC Plan:
1. Implementation of a digital marketing strategy
2. A successful advertising campaign
3. A viral marketing plan with brand ambassadors
4. Answer the following questions:
5. Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)?
6. What is the company's value principle and how does it tie into the branding message?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.