Company Name: "Neiman Marcus"
· Identify a company for which you would like to possibly work with someday. Conduct thorough research on the company by answering all of the questions listed below. If you cannot thoroughly answer at least 10 of the questions, you will need to choose another company to do your research on.
· If you cannot find the answer to a question, do not leave it off. Provide information on the resources where you attempted to find the information. You should attempt to look in more than one resource. There should not be more than two questions that you could not find answers for. This does not mean that you can only answer 10 questions out of the 12 listed below.
· You need to use a variety of resources such as the company website, informational interviews, and other job search resources such as LinkedIn, glassdoor, monster, acinet, wetfeet, privo, vaultreports, hoovers, etc. Look for press releases/articles on the company website also. Do not use a "wiki" like Wikipedia.
· Please do not copy and paste information from resources into your assignment. Your responses to each question should be in your own words similar to how you might state it in an interview.
· This assignment should be typed, single-spaced, 1" margins, and 12 point font. You do not have to write this assignment as a formal paper. You can type each question and then provide the response to each. Please answer in complete sentences.
· Please include a reference page citing the sources you obtained your information from using proper APA format for each reference listed. You will also need to include in-text citations within the document citing where you retrieved the information for questions 3 through 11. Information on APA formatting can be found online at Purdue Online Writing Lab or APA Style.
Questions to Answer:
1. What is the company's name? Where is the company's corporate headquarters located - city and state?
2. Provide at least 3 unique reasons why you are interested in working for this company? Provide a response as if you were responding to this question in an interview.
3. Is this company considered a publicly-traded or privately-held company? If they are public, what is their Nasdaq symbol?
4. Provide a detailed description of the company's history which also includes information mentioned in a recent (within the past year) news/press release story on the company.
5. Does this company have any subsidiary companies? If so, who are they? If the company is a subsidiary, who is their parent company?
6. What are the values, vision and/or mission statement of the company? Please look for each of these and provide information on all of these that you find.
7. What are the specific products, brands, and/or services that the company currently provides and/or may manufacturer?
8. Who is their target market(s) and why are they considered to be so?
9. Who are 2 other companies that would be considered a competitor to your company? Provide at least 2 reasons on each company to explain why/how each company is considered a competitor to your company.
10. Please describe a new product, service, or program that your company has launched in the past year or will be soon?
11. What specific type(s) of community involvement/charities does this company get involved in? How are they involved?
12. Based on the information you found in your research, please provide at least 2 questions that you would ask this company in an interview.