Assignment: Distribution and E-Marketing Ethics in the Marketing Mix
Watch the video: Selecting Distribution Channels
Choose an existing product or service (not the same as your Course Project or Video Analyses), and write a one-page summary that answers the following four questions.
a. What is the company's market penetration strategy for this product or service (intensive, selective, etc.), and how do the channels being used reflect that strategy?
b. Do the channels being used for this product or service reflect a push or pull distribution strategy?
c. Which of the channels being used do you believe are most profitable, given their relative costs? Which of the channels being used do you believe are not as profitable as others but are still necessary to maintain market coverage? (Questions relate to one specific product or service and not the company as a whole.)
d. How much control does the company need over its channels (0-level, 1-level, 2-level, 3-level, multichannel, etc.)? How is this need for control reflected in the channels being used for the product or service you have discussed?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.